Recalling Rarities

Design and Style, a collaboration between Seymour Chwast, Steven Heller and Mohawk Paper, was a twice yearly paper promotion that introduced the art and design of historical styles, and helped trigger, along with Philip Meggs' A History of Graphic Design textbook, the graphic design history "movement."  A very limited run was printed, owing to the huge expense in producing dozens of paper and printing special effects - diecuts, short sheets, gatefolds, tip-ins, debossings, pop-ups and more. Seven issues were produced on Jugendstil, Streamline, French Deco, Futurism, Surrealism, Bauhaus and DeStijl, each with an interpretative cover by Chwast. An eighth issue was edited, written and designed on Japanese Pop (the missing dummy for went missing) but never printed. Design and Style became the basis for our book Graphic Style. Each interpretation is beautiful. Take a look at the full set: